How to Promote your Tutoring Business

As a follow-up to our post about how to make money tutoring online, I want to talk more about how to promote your tutoring business online. Good promotion is essential to growing your base of students and your tutoring business overall, so let’s go over a few easy ways for you to get the word out.

Set up Socials

To start, set up social media accounts on different platforms to help you connect with students. Your choice of platform will depend on what you’re comfortable with. Facebook, Instagram, X, and LinkedIn are all good choices. You may want to start with 1 or 2 platforms so that you can focus your attention.

Join Student Groups

With your socials set up, the next step in figuring out how to promote your tutoring business is to join student groups. Apps like Reddit, Facebook, X, and Discord should have school-specific channels or groups you can join. There, you can connect with students by answering questions, making posts, etc. Take any opportunity you can to build your profile, show your expertise, and hopefully build trust and a network.

Set up social media accounts on different platforms to help you connect with students.

Drip Feed Content

You also need to decide what to post on your new social media pages. A good idea here is to offer previews of your content. Example questions, snippets from larger sessions, or quick explanations are all great for showing students your expertise. Be sure to tag this continent with the name of the class and any relevant terms that your students may be searching for.

Connect with Students

Another good way to expand your social media presence is by trying to connect with students on a one-on-one level. This can be done by using different techniques to increase your engagement. For example, it may mean posts inviting students to ask you questions about different classes or topics. Once the questions come in, answer them publicly. This not only lets you create a relationship with the student, but also allows others to see the question and answer. Again, be sure to tag these posts with the exact course code you’re hoping to target to maximize your post’s reach.

Direct your Students to the Right Place

Now that you’ve built some relationships, you have to think about how you’re going to close some deals. That starts with sending students through a sort of sales funnel. You can do this by hosting your own website or setting up a profile on Tutor Spaces.

Hosting your own website lets you have total control over the overall experience of students. Depending on how much control you crave, this can let you get creative with things like messaging and aesthetics. However, this comes at a price. Websites can be a high upfront investment, even if you use site building tools like Wix or WordPress. What’s more, you have to constantly keep the website maintained, as well as shell out for ancillary services like payment processing. And there’s no guarantee students will trust your site.

Instead of building your own site, then, you may find it easier and less expensive to set up a profile on Tutor Spaces. Tutor Spaces lets you host whatever tutoring content you want, as well as schedule live streams and crash courses. Sending your students to Tutor Spaces provides a safe and easy way for them to interact with your content and pay for your services, especially if they are first-time users. Plus, Tutor Spaces handles the payment processing for you and lets you build relationships with its user base. It functions as the perfect sales funnel, whether you’re just starting out or have existing students.

Choose Content to Promote

Whether you choose to have a private site or a Tutor Spaces profile, a crucial step in figuring out how to promote your tutoring business is deciding the kind of courses and content you want to promote. I suggest choosing content and courses that maximize the amount you can make per session. Crash courses are the best example of this. Instead of just tutoring one student at a time, crash courses let you tutor multiple, so you get much more per hour. Again, you can use Tutor Spaces to set up and host your crash courses.

Crash courses are also great ways of promoting specific content. Once you’ve chosen the date and time of your crash course, you can promote that event using multiple tools. Online listing sites like Kijiji or Craigslist, for example, routinely get students searching for tutors. You can also make a post about the crash course on any of the social media pages you create. Be sure to put the exact course code, as well as the date, time, and cost of the crash course. Indicate the course code as prominently as possible, such as in the post title or by making a custom graphic. Answer any inquiries as soon as they come in, and direct them to your website or Tutor Spaces to complete the sale.  

Manage Relationships

Once your crash course or session is over, be sure to stay in touch with your students. Developing these sorts of relationships is one of the biggest keys in determining how to promote your tutoring business. Make sure they know how often you tutor, and how they can reach you. If you’re using Tutor Spaces, make sure they’re subscribed to you, and routinely post content for them to engage with. You can also post note or video content to get additional revenues from them. Remember, you want to send your students as many gentle reminders as possible that you exist while still providing value. You can also encourage your students to get in touch with you if they have any questions. That said, if the question is going to take longer than a few minutes, instruct them to book a session.

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Now you Know How to Promote your Tutoring Business

With these tips in place, you should now know how to promote your tutoring business. By following these steps, you should consistently bring in new students and have a steady supply of referrals. Contact me if you have questions about how Tutor Spaces specifically can help you figure out how to promote your tutoring business, or if you have any questions in general.

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